The initiative promoted by Adidas and Parley for the Oceans will close on the occasion of World Oceans Day
June 8th is the World Oceans Day, a heritage to be saved and safeguarded. Because of this adidas and her longtime partner Parley for the Oceans come back to encourage the global community of athletes to transform their workouts into a concrete contribution to the environment participating in the Run for the Oceans 2022.
For the first time, the challenge this year includes new disciplines, which are making this Run for the Oceans the most inclusive edition ever. Sportsmen around the world still have one day to hit the streets and onto the tennis and football fields and join forces to protect the oceans from plastic waste. Until 8 June, in fact, for every 10 minutes of the chosen activity – from running, to tennis, to football – registered by the participants through theadidas Runtastic app or up Joyrun, Codoon, Yeudongquan or Strava, Parley will clean up beaches, remote islands and coasts of waste equivalent to the weight of a plastic bottle before it reaches the oceans (up to a maximum of 250,000 kg). Indeed, research shows that the world has now reached a point of no returnwith the oceans destined to contain more plastic than fish between now and 2050. To promote real change, the contribution of everyone, everywhere in the world, is needed and this year’s Run for the Oceans aims precisely at this: opening up to a more wide range of disciplines for bring more people together and make a real difference. And for this reason, since 2017, the Run for the Oceans by adidas and Parley has brought together more than 8.2 million runners worldwide, who have covered a total of over 81.7 million kilometers (over 2 thousand times the diameter of the Earth). ).
“Time – explains the senior vice president of the adidas Sustainability division Katja Schreiber – is not on our side in the race to eliminate plastic waste. That is why we need to press the accelerator even harder and act as targeted as possible. Since this is a problem that affects an entire industry, equally broad solutions are needed, because sustainability is a team effort. By calling on the community of athletes, we can inspire a concrete intervention against plastic waste, ensuring participants an experience in which their actions and their passion for movement can really help clean up the oceans. It is important that our brand commitments reflect the situation we are facing and that is why we have set it the ambitious goal of replacing virgin polyester with recycled polyester whenever possible in our products by 2024 “.
shoes with plastic collection
Since the start of the partnership in 2015, therefore, adidas has made over 50 million pairs of shoes, of which 18 million in 2021 alone, in Parley Ocean Plastic, a material made from waste collected on the beaches and in coastal areas before they could contaminate the oceans. And for 2022, adidas x Parley have announced the launch of Adizero X Parley and Ultraboost 22 X Parley. With a carbon footprint of just 3.5 kg per pair of shoes, the Adizero X Parley model embodies the first concept with a lower environmental impact of the synergy adidas and Parley – a milestone of this collaboration, the result of an innovation that does not go down to compromise on performance.
Here, then, 15 actions you can take to start reducing the impact of plastics on the environment.
- Avoid the take-out and home delivery of meals. It’s convenient, but your food usually comes with excess plastic packaging.
- Heat your food in the microwave using only glass or ceramic containers. Plastic, when heated, releases toxic chemicals.
- Do not use liquid soap in plastic bottles and buy soap bars with little or no packaging. The same goes for shampoo too.
- Choose one sponge in natural vegetable fiber rather than a plastic sponge to prevent microplastics from running down the drain.
- Uses bags of shopping reusable. Take them with you when you leave the house.
- He eats local foods. Farmers’ markets are always a great choice for a weekend getaway.
- Look for yours local market. This will eliminate the need to buy plastic-packed food. Remember to bring reusable bags with you. If possible, support the local zero waste shop.
- Grow vegetables and herbs at home: if you do not have a garden you can do it in jars hanging from the railing. So you will not be forced to buy them elsewhere, perhaps wrapped in plastic, and you will experience the satisfaction of consuming food grown by you.
- Ditch the tea bags and start using the tea leaves. It is even tastier.
- Make sure you know how dispose of the plastic that you are forced to use.
- Wrap yours gifts with fabric or recycled paper. Avoid using bubble wrap and ribbons.
- Explain your choices to those who ask you. And also to those who don’t: they are the ones who most need to hear it.
- Always carry one with you canteen. You can fill it at the tap or at the drinking fountains, so you don’t have to buy water in plastic bottles.
- Learn about the composition of cosmetics and beauty products: many contain microplastics, but there are many that represent sustainable and natural alternatives.
- Think about recycling and DIY. Don’t always throw everything in the trash – some objects or plastic wrapping can be repaired and reused. There are many ideas on the web to recycle excess plastic.
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